Zikhona Madubela, a young entrepreneur in Khayelitsha township in Cape Town, is on a mission to persuade youth to wear masks and get a COVID vaccine. She meets scepticism, COVID fatigue and misinformation along the way. Zikhona listens carefully to young people’s concerns, then argues for the effectiveness and convenience of vaccines. As a successful business-person in the area, who runs a bakery in the township, she uses her influence and enthusiasm to help her peers.
Just over a quarter of South Africa’s 60 million population are fully vaccinated, and nearly 100,000 have died, out of almost 4 million COVID cases.
The ‘Zwakala” campaign that Zikhona is supporting, is part of the “Verified” initiative, launched by the UN to promote life-saving COVID-19 information.